Coke does it, Arby's does it, Kraft does it, and now, even Kraft's Miracle Whip does it:
Advertising ‘Fail’: Miracle Whip Seemingly Embracing the ‘Socialist Fist’
Miracle Whip has long made debatable advertising choices, seemingly trying to turn a kitchen condiment into the emblem of a social movement. . . .
And now, Miracle Whip seems to be jumping on the Occupy Wall Street bandwagon with an advertisement saying, “Keep an Open Mouth,“ and ”Join the Cause,” with the all too-familiar socialist fist clutching a bottle of Miracle Whip.
Miracle Whip’s website is running similar video ads that may or may not have political undertones.There's nothing like knowing which side your bread is mayo'd on.
For instance, in one of the advertisements a group of towns-people with torches and pitchforks (tea partiers?) are stirred into a frenzy over a bottle of Miracle Whip. They describe the bottle as having “red markings.”